Industrial Makers Mark - Canterbury Red & Black
03 Sheds and Garages
A stamped trade-plate identity in Canterbury red and black - a riveted, grit-textured 03 badge built to read on signage, utes and workwear.
Logo suite
Primary lockup and standalone mark
Horizontal lockup - letterheads, site signage, vehicle decals and brand collateral.
Reversed use - vehicle signage, site boards and dark backgrounds.
Colour
Palette
Canterbury Red
#B3121B
Primary / accent
Deep Red
#7E0E14
Shadow / depth
Ink Black
#161514
Text & dark surfaces
Graphite
#5C5A57
Secondary / detail
Bone
#F4F2EE
Background
Type
Typography
Headings - Archivo
Built to last
ABCDEFGHIJKLM 0123456789
Body - Karla
Farm sheds, implement sheds, lifestyle block garages and custom rural buildings, designed and built across Canterbury and the Central South Island.
Usage
Rules of thumb
- Keep clear space around the lockup equal to the height of the 03 badge.
- Minimum width for the horizontal lockup is 40mm in print, 180px on screen.
- Use the badge alone below that size - never shrink the wordmark further.
- Red carries the brand; black grounds it. Avoid introducing a third brand colour.
- Do not rotate, stretch, recolour or add effects to the logo.
- On photography, place the reversed mark over a solid red or black panel.
Voice
How the brand sounds
Straight-talking, practical and local. We say what a build costs, how long it takes and who is doing it. No jargon, no overselling - just Canterbury-built sheds that stand up to a nor'wester.